In general, creativity is the ability to formulate a new or novel idea or approach. While the Centre is open to many ways of viewing and understanding creativity, it promotes and employs a broad definition of the term, encompassing everything from the arts, to the sciences and leadership; from everyday personal creativity, to problem solving for global issues, and paradigm shattering breakthroughs.

We see creativity as the precursor to innovation as well as the necessary ingredient for economic and cultural advancement.