At heart Phil is an engineer, an entrepreneur, and a creativity researcher. Phil has worked as a manufacturing engineer and production manager in many industries and as an executive in IT and education. As program manager in University of New Brunswick's J Herbert Smith Centre for Technology, Management and Entrepreneurship, Phil collaborates with staff, faculty and instructors to build the quality of the TME programs through curriculum review and development, marketing, and implementation of co-curricular programs and events. He is currently completing a PhD where he is investigating the intersection of creativity and complexity science.


Mark Breen is the senior economic development officer with Enterprise Saint John (enterprisesj.com/) After checking data gathered by Statistics Canada and the Conference Board of Canada, Mark learned that New Brunswick was last on the innovation scorecard. To increase innovation across the province, Enterprise Saint John provides a sequential methodology that helps a wide variety of industries identify opportunities and improve results. This interview focuses on the Simplexity system, which helps us to identify both our imaginative and analytical skills, provide a clear problem-seeking and problem-solving process, and embraces multiple skills as we move from ideation into action. To date, Mark has successfully used this process with over forty companies and organizations in New Brunswick.

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Mark Breen

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Jake Arsenault


Jake Arsenault is a University of New Brunswick entrepreneur-in-residence and the CEO of The Black Arcs, a scenario planning solution for urban environments. Expanding on a project completed for his University of New Brunswick PhD, Jake's first venture, (Inversa Systems) used gamma-ray imaging technology to assess infrastructure. Jake also holds a BSc. in Mechanical Engineering from the University of New Brunswick and is a graduate from the Wallace McCain Institute’s ELP program. His interests range from psychology, photography and marketing to technology and design.


Mary is an art and creativity educator in the faculty of Education at the University of New Brunswick. Her research interests include: intercultural understanding, visual culture and creative practice. As a passionate educator, she has received the UNB Allen P. Stuart Award for excellence in teaching and the New Brunswick Lieutenant General’s Award for Excellence in Art Education. Mary has been an executive member of numerous arts centres and associations, both provincial and national, and presently chairs the Atlantic Centre for Creativity.

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Mary Blatherwick